With the election of 1854, a stunning demonstration of the Know Nothings’ magnetic appeal, nativism became a new American rage.
Know Nothing candy, Know Nothing tea, and Know Nothing toothpicks were marketed, buses and stagecoaches received the charmed name, the clipper ship Know Nothing was launched in New York. Books appeared with “KN” on the cover, “Know Nothing” poems found easy publication, and the widely circulated Know Nothing Almanac or True American’s Manual was issued. The Almanac had schedules for sunset and moon phases mixed with a potpourri of nativist polemics, including stories of Catholic machinations in Ireland, statistics of foreigners in the almshouses and charity hospitals, as well as warnings of every kind of alien conspiracy. (1)
What had humble beginnings, as a fraternity, was now the American party. “Those in the movement remained proud of the secret order at the heart of the political organization.” (1)
(1) David H. Bennett, The Party of Fear: From Nativist Movements to the New Right in American History, 115.
About the image: An illustrated advertising label for soap manufactured in Boston, interesting for its imagery and allusion to the popular “Know Nothing” or nativist movement. In the foreground are two American Indians, emblematic of the movement’s prejudice against the foreign-born. In the lower right is a seated brave, leaning against a rock and holding a pipe. Above him a large American flag, with thirty-one stars, unfurls across the main picture area. The flag is supported in the upper left corner by an Indian woman, who points to the words “Know Nothing Soap” emblazoned on it. In the background is a landscape with tepees and a campfire on the bank of a stream.
Medium: 1 print : lithograph printed in red, grey, blue, and black on coated paper ; 15.2 x 12.6 cm. (image)